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Interactive Marketing

ON: McDonald’s Healthy Billboard

gravatar
By Joanna Peña-Bickley
 · 
October 17, 2007
 · 
1 min read

Leo Burnett, Chicago, attempt to recreate the success of the Sundial outdoor billboard for McDonald’s,
with a new, healthy living billboard. The Salad billboard will grow and
grow with the help of a horticulturalist, to promote McDonald’s fresh
salads, forming the words in 16 different types of lettuce.

53c3c89eb7f64fab927df225ea0449fa

A nice idea to make those who are to lazy feel healthy about eating under the golden arches.

Tagged: healthy living billboard · Leo Burnett · Lettuce · McDonald’s · Sundial outdoor billboard
Comments
Jon Burg's Future Visions
October 17, 2007 at 3:44 pm
compelling creative
So I picked this up off ON: Digital Marketing. The greenery in the signage was a nice touch… but I’ve got too ask, why the grey background? It’s dull. It kind of remind me of weeds growing between the cracks
Reply

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