Leo Burnett, Chicago, attempt to recreate the success of the Sundial outdoor billboard for McDonald’s,
with a new, healthy living billboard. The Salad billboard will grow and
grow with the help of a horticulturalist, to promote McDonald’s fresh
salads, forming the words in 16 different types of lettuce.
A nice idea to make those who are to lazy feel healthy about eating under the golden arches.
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So I picked this up off ON: Digital Marketing. The greenery in the signage was a nice touch… but I’ve got too ask, why the grey background? It’s dull. It kind of remind me of weeds growing between the cracks