Leo Burnett, Chicago, attempt to recreate the success of the Sundial outdoor billboard for McDonald’s,
with a new, healthy living billboard. The Salad billboard will grow and
grow with the help of a horticulturalist, to promote McDonald’s fresh
salads, forming the words in 16 different types of lettuce.


A nice idea to make those who are to lazy feel healthy about eating under the golden arches.

ON: McDonald’s Healthy Billboard via @jpenabickley