ON: McDonald’s Healthy Billboard

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October 17, 2007 — 1 Comment

ON: McDonald’s Healthy Billboard

Leo Burnett, Chicago, attempt to recreate the success of the Sundial outdoor billboard for McDonald’s,
with a new, healthy living billboard. The Salad billboard will grow and
grow with the help of a horticulturalist, to promote McDonald’s fresh
salads, forming the words in 16 different types of lettuce.

A nice idea to make those who are to lazy feel healthy about eating under the golden arches.

ON: McDonald’s Healthy Billboard via @jpenabickley

Published by Joanna Peña-Bickley in Interactive Marketing

Tags: healthy living billboard, Leo Burnett, Lettuce, McDonald’s, Sundial outdoor billboard

Comments

Jon Burg's Future Visions says:

October 17, 2007 at 3:44 pm

compelling creative

So I picked this up off ON: Digital Marketing. The greenery in the signage was a nice touch… but I’ve got too ask, why the grey background? It’s dull. It kind of remind me of weeds growing between the cracks

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