ON: Kawasaki’s New Launches

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Creativity

ON: Kawasaki’s New Launches

By Joanna Peña-Bickley

November 12, 2007

1 min read

A new launch has crossed my plate. This rich immersive experiences begins with a long load. (could not tell if they were using a progressive load) Once you' re past the load what you get is an experience that delivers a high energy edge to the Kawasaki products.

Loading took minutes instead of seconds. But once it was loaded an edgy site was discovered with tons of easter eggs. The natural flow of the navigation reveal itself as the non-linear and allows you to experience the site at your own pace.

Check out the site at https://kawasakirides.com/zx6r/Home/Home.html

When you are done with that one check out the extension to the Let The Good times roll KFX site. Again the load is long which leads me to believe they are not using a video streamer or progressive load.

However, when the load is complete what you get is an Rich ATV experience that is hosted by Mr. Graves a salty fellow who comes to life and from time-to-time and is there to antagonize a click out of you. Click here to see the ATV version.

Thanks to Stefan Drust at Fuse Interactive for letting me play with their latest launch! Just goes to show you the micro site is not dead. (yet)

ON: Kawasaki’s New Launches via @jpenabickley

Tagged: Fuse Interactive · Kawasaki · Stefan Drust

Comments

windo

November 15, 2007 at 3:16 pm

it’s good to see these guys from fuse put together an engaging site for kawi. having worked on the kawi business for 5 years, they never had the balls to do anything other than an online brochure. being a motohead, the only miss that i see on the track builder video clip are the close-up shots of the throttle hand…the video shows revving and braking at the wrong spots on the track. other than that, it’s a fun little game. oh, and the load times to save my track video sucks. taking forever and a day. nice share.