ON: GM’s Reinvention

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Creativity · Inspire Me

ON: GM’s Reinvention

By Joanna Peña-Bickley

June 4, 2009

1 min read

This is a well written spot that inspires hope in American products. I particularly like the way flip Chapter 11 in to Chapter one of a new day.

What I also like is that this spot looks pretty inexpensive, yet delivers a powerful message. As a brand, GM, cannot appear to be frivolous if it wants consumers to fuel its re-invention.