2. Social CRM - This isn’t just engagement anymore. Advanced Social CRM adds powerful analytics to 1-to-1 human interaction. Who are your Champions? (influence + volume)
3. Measurement & Accountability - If you can't measure it - then why do it? Capabilities are growing everyday. These will spur more investment and efficiency.
4. Privacy & Participation - Some say the current has ebbed back to privacy. However, don't you think that that the digital divide will not be about access to hardware - but the gap between those with public data and those who do not have public data?
5. Social Media Integration - Social meda is not a department or it's own discipline, as many social media snake oil sales people would claim. All media is social if you deliver a good story and empower it through social platforms. The best brands will simply weave social technology into different marketing and PR efforts.
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