The Obama brand has inspired many. A real test of a brand, is whether it inspires innovation in artistry. There is no doubt that Obama's Design Director, Scott Thomas, used art and design to bring America together while commenting on their grass roots messages in a visual way.

Today you can revisit the art of the Obama campaign in a 360-page book that reveals the story behind the design of the campaign. The book also features many of the unofficial grassroots art work created in support of Obama.

My favorite part of this book launch is that Thomas is funding the production of the book using Kickstarter, an online funding platform that supports creative endeavors.

Designing Obama from mas / menos on Vimeo.

Get your copy today at

ON: Designing Obama via @jpenabickley