Webtrends have produced an interesting white paper in conjunction with Adgregate Markets, diving head first into how social networks have changed our browsing and purchasing behaviour online.
The sample consisted of 44 companies. 40% said that they are seeing significantly higher traffic and unique visitors on their Facebook page in comparison with their website. Suprisingly, not only were their Web sites accounting for fewer unique visits than FB Pages, but many were also showing a decline in visits over a three-month period. Coca-Cola and Disney exhibited extremely high Facebook traffic volumes when compared to their sites.
The white paper also suggests those with F-commerce, stores within their Facebook pages, in already place were now achieving similar conversion rates (2-4%) to e-commerce sites, as well as impressive page view figures.