ON: A Work In Progress

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ON: A Work In Progress

By Joanna Peña-Bickley

February 11, 2009

1 min read

just a bit of flavor of my 2009 refresh.

ON: A Work In Progress via @jpenabickley

Branding

Comments

Marla Currie

February 11, 2009 at 8:59 am

Indeed.
Speaking of things in the works, a new digital vehicle is debuting shortly, “The Penny Wiser | Urban Consumer EZine”. It will use permission email to deliver to 1 Million Black or Latino consumers.
A quarterly-only issued vehicle, it is launching in 45 days and looking for advertiser support. Its editorial focus is “consumerism”.
Given the state of the economy and its impact at a personal level on all of us, as well as the peanut contamination and even higher lead levels in toys, this vehicle couldn’t come at a better time for multicultural shoppers.
The Penny Wiser is not a newsletter. It is a sophisicated Web 2.0 designed magazine with interactivity, user forums, consumer alert notices and printable coupons.
Email Marketing has the HIGHEST ROI of any online marketing tool. For every $1 spent on Email, you get back $46. That’s a fantastic ROI! Even the out of pocket is attractive with a $14 CPM.
SEEKING CHARTER ADVERTISERS – RIGHT NOW
check out:
http://www.the-penny-wiser.com/promoAd1

Marla Currie

February 11, 2009 at 8:59 am