One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, They have rolled out an improvement to the age-gating experience on Twitter.com, iOS, and Android devices.
Here’s how it works:
Brands like Bud Light, Jim Beam, Knob Creek,Heineken, and Bacardi, have integrated the tool into their overall Twitter ad strategy. For example, Bud Light is using age-screened Promoted Accounts to reach people who are 21 and older and interested in the NFL during their#whatsyoursuperstition campaign, while Knob Creek is using it to launch their small batch bourbon brand on Twitter.
To set up this new form of age-gating, clients with account support can contact their teams directly; or thier agencies can set up the self-serve accounts by clicking here.
[Via @tarunkj]