The other day an unnamed marketer asked the following: What is a wiki and wny are you so crazy about using them? Here is my reposnse: A wiki is a collaborative website which can be directly edited by anyone with access to it. Ward Cunningham, developer of the first wiki WikiWikiWeb, originally described it as "the simplest online database that could possibly work".Wikipedia is one of the best-known wikis.
I love wikis because you can work across a large network of users to contribute to the same project or cause.I have been thinking about creating a wiki that allows fellow creatives to submit and edit advertising scripts and content ideas. I am thinking of calling ScriptThis.