ON:The Pink Elephant In The Room IS Your Brand

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Branding

ON:The Pink Elephant In The Room IS Your Brand

By Joanna Peña-Bickley

March 13, 2008

1 min read

What I love about this photo that was posted by Peter Kim, it displays a memorable moment. When you are honest, people stand up and take notice.

Talk about the pink elephant in the room
When you do, you will position your product perfectly for the right audience (the key evangelists). In order to achieve simplicity of an idea - honesty should be one of the tenants we use to create brand experiences. Honesty and transparency leave lasting impressions.

This is the ultimate brand truth.

Blogged with the Flock Browser

Tags: LordEXTRA, Smoking kills, honest advertising, brand truths

Comments

Joanna Pena-Bickley

March 13, 2008 at 11:36 pm

as creatives we should inspire people with honesty and simplicity. If the comitee does not agree that is OK they will respect you in the morning. In the last few years it has become increasingly easier to inspire the risk of transparency because in order if you don’t KEEP IT REAL and simple your consumers will by not purchasing your product . And then like us tell the rest of the world with the speed of light through social media.

Reverse_Vampyr

March 13, 2008 at 10:51 am

Good post. And I agree about brand honesty. What’s really hard is convince marketing managers to abandon their buzzwords and corporate-speak and engage the consumer in a way that respects their intellect. Even harder when you’re trying to convince a committee of clients to do so. It can be done, but one must work it like Churchill!

Reverse_Vampyr

March 13, 2008 at 10:51 am

Reverse_Vampyr

March 13, 2008 at 10:51 am