This creative site succeeds through interactivity, creativity,
simplicity, but mainly its cute motif. I am not too familiar with the
game, but it seems clear to me that the audience for the Lemmings is
children and young adults. Portable gamers, people who spend a lot of
time online, too. The site's design is clean and simple, which is great
for online kid consumers. It's a great idea to have all the
downloads, such as PSP Wallpapers, desktop applications and ringtones
to augment the brand's presence.

ON: Sony’s smart target via @jpenabickley