INTERACTIVE MARKETING AGENCY DIGITAL PULP has
launched a Web site for The Blue Fund, a mutual fund investing only in
companies that support progressive values and principals, defined as:
"as committed to their people and their communities as they are to the
environment or to human rights." The Blue Funds' founders include Joe
Andrew, former head of the Democratic National Committee. Digital Pulp
won the account this past summer.
Digital Pulp's President Ron Fierman
said the site's links to other political-minded groups make it more
engaging than other mutual funds' sites.