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Industry Talk

ON: The Great Advertising Swindle

gravatar
By Joanna Peña-Bickley
 · 
November 29, 2007
 · 
1 min read

ran across a great piece by Jodi Harris

The RFP process may not be ideal, but does it have to be a
breeding ground for idea infringement? Experts from Deep Focus, Real
Branding and Ask.com explain how to cope.  It has been said that imitation is the sincerest form of flattery.
But in the advertising game, there is often a fine line between
imitating an idea and downright stealing it.

Agencies and creative teams face a unique dilemma throughout the
business development/RFP process: they are charged with the task of
putting their best foot forward prospectively, generating and
presenting big ideas and execution strategies to a potential client,
before they have actually been hired to do the work.

Click here to read the rest. http://www.imediaconnection.com/content/17336.asp

Sound off on your cases of idea theft!

ON: The Great Advertising Swindle via @jpenabickley
Tagged: agency new business · idea theft · RFP process
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