ON: Nokia’s Mobile Marketing Venture

@font-face {font-family: 'SIFONN_PRO';src: url('https://joannapenabickley.com/wp-content/uploads/2021/01/SIFONN_PRO.woff') format('woff');}@font-face {font-family: 'Sifonn-Basic-Outline';src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/Sifonn-Basic-Outline.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/Sifonn-Basic-Outline.woff') format('woff');}@font-face {font-family: 'Sifonn-Basic';src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/Sifonn-Basic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/Sifonn-Basic.woff2') format('woff2');}@font-face {font-family: 'Sifonn-Pro';src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/Sifonn-Pro.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/Sifonn-Pro.woff') format('woff');}@font-face {font-family: 'IBMPlexSans-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-BoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-BoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLight.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLight.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Bold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Bold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Light.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Light.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Italic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Italic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-LightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-LightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Medium.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Medium.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Regular.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Regular.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ThinItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ThinItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-MediumItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-MediumItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Thin.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Thin.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Bold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Bold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-BoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-BoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Italic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Italic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLight.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLight.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Light.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Light.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Regular.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Regular.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-LightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-LightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Medium.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Medium.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-MediumItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-MediumItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Thin.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Thin.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ThinItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ThinItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'Sifonn-Basic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic.ttf') format('truetype');}@font-face {font-family: 'Sifonn-Basic-Outline';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic-Outline.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic-Outline.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic-Outline.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Bold.ttf') format('truetype');}@font-face {font-family: 'JosefinSans-Italic-VariableFont_wght';src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-Italic-VariableFont_wght.ttf') format('truetype');}@font-face {font-family: 'JosefinSans-VariableFont_wght';src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-VariableFont_wght.ttf') format('truetype');}@font-face {font-family: 'JosefinSans-Italic-VariableFontwght';src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-Italic-VariableFontwght.eot');src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-Italic-VariableFontwght.ttf') format('truetype');src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-Italic-VariableFontwght.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-Italic-VariableFontwght.woff2') format('woff2');}@font-face {font-family: 'JosefinSans-VariableFontwght';src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-VariableFontwght.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-VariableFontwght.ttf') format('truetype');src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-VariableFontwght.woff2') format('woff2');} @font-face { font-family: 'JosefinSans-VariableFont_wght'; src: url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-VariableFontwght.eot') format('embedded-opentype'), url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-Italic-VariableFontwght.eot') format('embedded-opentype'), url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-VariableFontwght.woff2') format('woff2'), url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-Italic-VariableFontwght.woff2') format('woff2'), url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-VariableFontwght.woff') format('woff'), url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-Italic-VariableFontwght.woff') format('woff'), url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-VariableFont_wght.ttf') format('truetype'), url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-Italic-VariableFontwght.ttf') format('truetype'), url('https://joannapenabickley.com/wp-content/uploads/2024/05/JosefinSans-VariableFontwght.svg#JosefinSans') format('svg'); }

Mobile

ON: Nokia’s Mobile Marketing Venture

By Joanna Peña-Bickley

September 18, 2007

1 min read

Nokia, the world's largest cellphone manufacturer, announced that they are throwing the hat in to the mobile marketing arena by purchasing Enpocket, a boston based mobile ad serving company.

This marks a big step for Nokia as this will help them blur the line between product and service provider. It also puts them in a position to compete with Google, Yahoo! and content providers such as Viacom, Disney and Warner Bros.

This is a big development in the mobile space. To read more about the acquisition check out AdWeek's Article. I predict we will begin to see many more deals like this; which will help phone manufactures control the mobile experiences in a much tighter relationship with its consumer.

Tagged: Adweek · Enpocket · nokia

Comments

Sean Scott

September 20, 2007 at 12:24 am

Joanna,
I definitely think this is an interesting development for Nokia as it moves them to a new space. Who best to be evangelist of the power of the mobile platform than Nokia who I see as an evangelist of the power of cellphones.
However i would have liked to have seen an acquisition of a mobile marketing agency like Kikucall instead.
I hear nothing but good things about Enpocket but they are more in the advertising game (impressions, on or off the deck, serving software) versus coming up with some innovative mobile campaigns.
I’m still waiting for the mobile age to hit the advertising/marketing industry. Today we have to “settle” for the age of the gadget instead.

Sean Scott

September 20, 2007 at 12:24 am