ON: Nokia’s Mobile Marketing Venture

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Mobile

ON: Nokia’s Mobile Marketing Venture

By Joanna Peña-Bickley

September 18, 2007

1 min read

Nokia, the world's largest cellphone manufacturer, announced that they are throwing the hat in to the mobile marketing arena by purchasing Enpocket, a boston based mobile ad serving company.

This marks a big step for Nokia as this will help them blur the line between product and service provider. It also puts them in a position to compete with Google, Yahoo! and content providers such as Viacom, Disney and Warner Bros.

This is a big development in the mobile space. To read more about the acquisition check out AdWeek's Article. I predict we will begin to see many more deals like this; which will help phone manufactures control the mobile experiences in a much tighter relationship with its consumer.

Tagged: Adweek · Enpocket · nokia

Comments

Sean Scott

September 20, 2007 at 12:24 am

Joanna,
I definitely think this is an interesting development for Nokia as it moves them to a new space. Who best to be evangelist of the power of the mobile platform than Nokia who I see as an evangelist of the power of cellphones.
However i would have liked to have seen an acquisition of a mobile marketing agency like Kikucall instead.
I hear nothing but good things about Enpocket but they are more in the advertising game (impressions, on or off the deck, serving software) versus coming up with some innovative mobile campaigns.
I’m still waiting for the mobile age to hit the advertising/marketing industry. Today we have to “settle” for the age of the gadget instead.