Diving through my ON:inbox I found this iPhone app launch worth chatting about!  The MINI launched an fun new iPhone application. The iPhone app is part of the latest digital MINI activity to promote the new MINI convertible, with its Stay Open campaign.

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The MINI Openness mobile application encourages users to explore the unexplored and try new things. When you download the application, you can get access to an off-beat guide to the UK’s major cities, including London, Manchester, Birmingham and Edinburgh.  There is also 400+  spontaneous experiences: from getting a Brazilian to attending a Mexican wrestling match to joining a literary salon.

What I love about this idea is that no matter the brand of your car if you are a convertible owner this application can set you free.  I will be using it while driving my VW Bug convertible until VW comes out with something as smart.   UK users can click here to download it.

ON: MINI’s “Stay Open” Phone Application via @jpenabickley