In the latest Britney Spears music video features her own personal fragrance Radiance, Make Up Forever eye-shadow, Sony electronics, and the dating website PlentyOfFish.com which was said to be the only paid placement. According to the New York Times, “Plentyoffish.com, has made a name for itself by engaging in one of the more traditional forms of branded entertainment: paying to have itself placed in scenes in music videos.
Declining record sales is driving bands, singers and other artists to integrate products into their performances. I think that the line between what is the right amount of brand integration and what is too much is a fine one.
Check out the “Hold it Against Me” video. What do you think, does product placements spoil the art?