on: america’s twitter usage

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Social Software

on: america’s twitter usage

By Joanna Peña-Bickley

May 7, 2010

1 min read

http://vimeo.com/moogaloop.swf?clip_id=11358585&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Twitter Usage in America 2010 from Tom Webster on Vimeo.

Here are a few highlights in this study:

Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook's awareness is 88%)
Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
51% of active Twitter users follow companies, brands or products on social networks.