Uncategorized Archives - Page 2 of 25 - Joanna Peña-Bickley

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Latest in: Uncategorized

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PROTECT IP / SOPA Breaks The Internet

PROTECT-IP is a bill that has been introduced in the Senate and the House and is moving quickly through Congress. It gives the government and corporations the ability to censor the net, in the …

By Joanna Peña-Bickley

November 15, 2011

Uncategorized

The Transmedia Approach

Integration is chaos. With so many agency / channel specialists – clients waste a ton of money paying for redundancies in their big agency fees. Furthermore, when Kellogg wrote the textbook on marketing integration …

By Joanna Peña-Bickley

September 19, 2011

Uncategorized

on: gaga’s genius idea

Wanna build a great brand? Watch Lady Gaga this week and take some notes. Her 360 blitz helped crash the Amazon.com servers last night. Lady Gaga fans rushed Monday to download her new album, Born …

By Joanna Peña-Bickley

May 24, 2011

Uncategorized

on: gagaville

Gaga does it again - She continues to build a strong social media brand platform! The promotional campaign for Lady Gaga’s new album, Born This Way, has her teaming up with social media heavyweight Zynga …

By Joanna Peña-Bickley

May 17, 2011

Uncategorized

on: helping BMW get to the future of mobility

BMW has devised a system that lets you track and record your driving habits to help every driver understand if an Electric Vehicle is right for their needs and to help BMW evolve their …

By Joanna Peña-Bickley

May 2, 2011

Uncategorized

Lady Headphones

Have you been lamenting that your headphones don't match your outfit? I doubt it, but someone went ahead and solved that problem for you, just in case. Vestalife has come out with a variety …

By Joanna Peña-Bickley

April 29, 2011

Uncategorized

on: diy research methods

I am not sure how you formulate great ideas - mine usually starts with a bit of research on which audience I a creating for. Whether I am creating a new brand platform or …

By Joanna Peña-Bickley

March 29, 2011

Uncategorized

on: facebook’s innovation award

facebook likes me - they really really like me! I had fun serving as the Wunderman Network creative and innovations lead that developed some of the latest advertising innovations for facebook. From the initial ideas to …

By Joanna Peña-Bickley

February 17, 2011

Uncategorized

on: social customer service

The IAB and Lightspeed Research conducted a detailed study into what social network users expect in terms of online customer service – with 45% of respondents having complained online compared with 36% who have complained by …

By Joanna Peña-Bickley

February 17, 2011

Uncategorized

on: facebook’s page facelift

Last week Facebook launched a redesign of Facebook Pages which has big implications for brands. The new Pages layout has added filters that select who can and can’t comment, users can now browse Facebook under the guise …

By Joanna Peña-Bickley

February 16, 2011

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