@font-face {font-family: 'SIFONN_PRO';src: url('https://joannapenabickley.com/wp-content/uploads/2021/01/SIFONN_PRO.woff') format('woff');}

October 24, 2008No Comments

ON: Brand Longevity

In a world where consumers are demanding more transparency, will the "Brand" illusion we create still be able to sustain the needs and desires of a consumer who wants it on their terms? A brands relevancy in the future will merely be as relevant as the product that facilitates my own relevance as a consumer.

[blip.tv http://blip.tv/play/2RTPxU6Dvx0%5D

John Grant is now well known as a UK based brand sustainability expert.  He holds strong views on the sustainability of brands in an era of greater transparency and accountability. If any one is attending the the upcoming trends conference - Consumer Alchemy ‘08. Hosted by Gfk Roper, - I look forward to a live blog of the event.

I think John may have some startling revelations for brands who do not move the needle in the areas of functional relevancy in years to come.

ON: Brand Longevity via @jpenabickley

October 24, 2008No Comments

ON: Brand Longevity

In a world where consumers are demanding more transparency, will the "Brand" illusion we create still be able to sustain the needs and desires of a consumer who wants it on their terms? A brands relevancy in the future will merely be as relevant as the product that facilitates my own relevance as a consumer.

[blip.tv http://blip.tv/play/2RTPxU6Dvx0%5D

John Grant is now well known as a UK based brand sustainability expert.  He holds strong views on the sustainability of brands in an era of greater transparency and accountability. If any one is attending the the upcoming trends conference - Consumer Alchemy ‘08. Hosted by Gfk Roper, - I look forward to a live blog of the event.

I think John may have some startling revelations for brands who do not move the needle in the areas of functional relevancy in years to come.

ON: Brand Longevity via @jpenabickley

SPEAKING ENGAGEMENTS

Talks_Image_jpb

Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

View Talks
Book A Date with Joanna
+ ReadyToWear The Future Blog
+ CognitiveExperience.design
+ DesignedByUs.org

 

TALK: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

View All Presentations 
+ Videos 
+ Articles

#5THINGS LIVE

5Things

Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores spaceship earth | LinkTree

JoannaPenaBickley_Logo_White
LOGO-CXD
Substance_logo-Large
DBU_Logo
twitter-1
instagram-1
facebook-1
youtube-1
Linktree44