More than 80% of all purchases are made by women. Yet most women say they don’t like the way they’re marketed to. Is it a coincidence that only 3% of all ad agency creatives are women? Are advertisers getting what they pay for? Through any lens, it’s a ridiculous representation, but there are very real reasons for this surreal imbalance. What are they?
- Work/Life Balance
- Creative Bias
For all our bluster, the advertising industry follows cultural progress rather than leading it. The idea of more women as creative directors isn’t about equality or political correctness. It’s about smarter business — and more effective, intelligent advertising.
So what do we do about it? If you are in SF this week I would reccomend you join the 3% Conference.
If you are not in SF - Visit http://3PercentConf.com