Contemporary shoppers demands are constantly evolving as they adopt new devices small enough to throw in a pocket or purse.
A few trends that continue to become common place are Service w/ Opt In, Shopper Coaching, Auto Curated Content & Fit with a Click. Each of these examples is covered beautiflly on PSFK's Future of Retaill Report. They also demonstrate how brand champions stay connected with the retailer long after they have left the store.
