February 17, 2019No Comments

Design 2020

Design 2020

In 2019, we are all in a race to 2020.

Generation Z has arrived, and they expect intelligently designed brand experiences.  Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. In a recent C-suite study, 68 percent of C-suite executives expect their enterprise organizations to emphasize customer experience over products. During industry’s dance with disruption, Design has elevated itself at the new seat of power at the table and in the boardroom.

That seat comes with expectations that design will act as a conductor of a symphonic enterprise. Great design leaders share the same characteristics as conductors of an orchestra. Like Gustavo Dudamel  or Alondra de la Parra’s ability to seat an inclusive band of musicians who bring to life a euphoric cacophony of sound that heals and inspires the soul, design leaders, have the ability to conduct the enterprise like a symphony to deliver intelligent brand experiences that matter for customers and our world. From the momentous design trends composing change at the scale of the cosmos to minuets found in crafting design systems, I will lay the foundation for the future of design.

Click Here To Read The Report

https://www.youtube.com/watch?v=BMI4oXZcrCc
Generation Z has arrived, and they expect intelligently designed brand experiences.  Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. By @jojobickley via @jpenabickley

August 13, 2018No Comments

#5Things – The Week of 08.14.2018

5 Things with Joanna Peña-Bickley
Week of 08.13.2018
1. The Empathic Civilization: The Race to Global Consciousness in a World in Crisis.
2. Redesigning Air Force One
3. AmericaForce.co
4. Enchanting experience design shout out: Robot Food
5. Ikea's Glocal design

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July 30, 2018No Comments

A Solemn Vow To Vote

Design For Democracy - Fighting voter apathy with #art that inspires e 46.9% of eligible voters who did not vote in 2016 to register and #VowToVote in 2018.

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April 14, 2017No Comments

From Insight To Action

Today you hear alot about big data, but is anyone really using it to create business actionable intellegence?  In today's fast paced social market marketers should look at customer behavior from different perspectives and understand behavior both in the past as well as in the present to drive positive results in the future. Understanding the historical, recent and as-it-happens customer data helps the marketer to create relevant and truly compelling offers that drive conversion in the moment. In other words, don’t give customers a reason to leave the site. 

In order to go from the deluge of data to actioable ideas it is important to understand the differences between historical, recent and as- it-happens customer data.  In the retail world it is critical in order to move forward from gathering insights to taking meaningful action on those insights. 

I start with the Four R's of Data Relevance:

  1. DATA RECENCY How current is the data from the time of the event and how important is it to know what is happening immediately?
  2. DATA RETENTION How far back does the data set go and how critical is it to know what the history of the data provides?
  3. DATA RICHNESS How much information about the visitor profile is available and how does this help the decision-making process?
  4. DATA REALIZATION How will the data be used or consumed? Will it be used to develop reports, dashboard or drive marketing programs? Will it be consumed through APIs, or extracted for used in a data warehouse?

The Four R’s become important to the online retailers as they adopt digital intelligence to drive results. 

 

 

 

From Insight To Action via @jpenabickley

April 19, 2016No Comments

The Cognitive #StoryMakers Are Here

By Joanna Peña-Bickley & Alex Sinclair

The cognitive era has given way to a new generation of creators.  The Story Makers, they are the artist, creative technologists and experiences designers that are revisiting what it means to design for space and time through interactive experiences.

Saturday, at the TRIBECA Film Festival, I had the honor of giving a Talk on Storytelling In The Cognitive Era - Asking, How Would Orson Welles Tackle It?  Take a listen below.

Talk: Cognitive Storytelling In The 4th Dimension - How Would Orson Welles Tackle It?

Welles created national hysteria in 1938 with his radio broadcast of
War of the World's.

Using your imagination and technologies, such as: virtual and augmented reality, 4D theater experiences like haptics in seats, wind, rain, fog, thunder, delivered across all available mediums, from a device to an interactive theater, to the side of a building, create a trailer for an updated War of the Worlds that will prompt the same audience reaction.

MAKE Session:  Co-create War of The World's 4D Movie Trailer Experience

MAKE: Co-create War of The World's 4D Movie Trailer Experience 

Read about it in Forbes and our Think Blog

Special Thanks go out to our wonderful experience design team and my all girl  Team - you are truly the future of  

 

 

March 4, 2016No Comments

Designing Enchanting Experiences in the Cognitive Era

When we design customer and employee experiences for brands, we have an opportunity to supercharge a brand by empowering employees and customers with superhuman powers with IBM Watson.

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January 18, 2016No Comments

Reinventing The Wheel

The Automotive & Aerospace industries are one of the most exciting spaces that you could be working in when it comes to Experience Design. The forces of change are strong and our incentives to reinvent the wheel have never been more noble or more tied to the entrepreneurialism and invention that brought about the second industrial revolution. From the first wheel to our first footsteps on the moon, our quest to move further and faster has been limited only by the technology to power our dreams.

Now, speeding into a post-digital era, the forces of sustainability, urbanization, and new technologies that defy the very concept of time and space are reshaping how we move all over again. Welcome to the third industrial revolution.

Last Tuesday our announcement at North American International Auto Show was just the beginning of how we will change the relationship between people and their cars.  Join IBMiX on this journey as we explore and lead the innovations and ideas — once relegated to science fiction — that use the Internet of Things, Renewable Energy, Data and Cognitive Experience Design to bring forth a new driving reality.

For me, the future is not some far off date 5 years from now. It is the ongoing present, which our IBMiX Experience Design teams are sprinting towards with agility and industrial strength design thinking – Join us as we Reinvent The Wheel.

Enjoy the trends we believe are shaping mobility in 2016:
Download and Read IBMiX’s Reinventing The Wheel

Download PDF: IBMiX_ReinventingTheWheel_FutureOfMobility_TrendPaper

December 6, 2015No Comments

Experience Design In The Fourth Dimension

Design is in the eye of a technological, social and cultural storm, revolutionizing how we interact with the world around us. Its impact on business is the difference between disrupting, or being disrupted, as a new design method dictates which brands win and which lose. Central to it all is customer experience, the benchmark of a brand’s value.

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August 23, 2015No Comments

Malmö, Are You Ready-To-Wear The Future?

Experience Design in Malmo, Sweden. 

As I stepped off the train from Copenhagen at Malmo’s Central Station I was transported in to an artists utopia.  From the modernest architecture, to the smart streets that act as intelligent pathways for pedestrian, bike and auto traffic to the meticulous craft of Swedish minimalism felt in every building, floor plan and fixture this community was designed to welcome design thinkers from all over the world. This immersive environment was the perfect stage for The Conference, a uniting of the brightest designers, engineers and scientists who are shaping the intersection business, education, art and technology.

From Robotics and Artificial Intelligence to Drones and Space Travel to the Internet of Things and Wearables the possibilities of how technology in the hands of the brightest minds could create an exciting future fraught with opportunities for our planet and humankind. 

When The Conference organizers ask me to speak, I couldn't have been more honored and excited to share my optimism, energy and activism for the growing woman in creative & tech movement as well as share how Ready-To-Wear Tech is having a profound impact on the future of industries.

My Talk, Ready-To-Wear The Future, began my sharing my belief that there is a unique dialog between fiction and invention.   For me - I use the inspiration of fiction and storytelling to inspire my ideas and designs.  Whether it is the magic carpets and fly shoes from the tales of Hans Christian Anderson and The Brothers Grim or the Comics of Frank Miller or space fantasies of Gene Roddenberry, Experience Designers should do more than simply collect data they should give the wearers super human powers that elevate the mundane into enchanting experience powered by data.  When we do we can impact the we work, live and play.

Empowered By Wearables - My Talk

View video at: http://videos.theconference.se/joanna-pena-bickley-ibm-interactive

Empowered By Wearables Q&A

View video at: http://videos.theconference.se/qa-empowered-by-wearable-tech

August 1, 2015No Comments

The Creative Disruptors

The changing landscape of the creative world was on full display at Cannes this year.  From the innovators to the creators to the rockstars who are changing health this year the Cannes Lions festival was an eclectic mix of creative minds shaping our industry.  This year I became a member of the sisterhood at The Girls' Lounge.  Shelly Zalis has created a one-of-a-kind environment in which women in marketing, advertising, media and technology can connect like-minded women. It is a place to put your feet up and let your guard down.

This year at the Cannes Lions festival I sat on a number of panels,  but sitting on the New York Times “Power Conversation” at the Girls Lounge at The Martinez truly took the Rosé.  I was honored to be brought together with Visa’s SVP of North American Marketing Lara Balazs, Meredith Kopit Levien, NYT columnist Maureen Dowd, Tina Brown, CEO/Founder of Tina Brown Live Media, Susan Lyne, President, BBG Ventures at AOL, Media Link President & COO Wenda Harris Millard , Wendy Clark, President, Sparkling Brands & Strategic Marketing at Coca-Cola, Linda Boff the Executive Director of Global Brand Marketing at GE, Hanna Bronfman, Influencer/Entrepreneur and star of HannahGram and the one and only Shelly Zalis to talk about how we as females have to continue acting with conviction to teach other women to embrace technology as it can serve as the great economic equalizer for us as artist and business professionals.


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June 27, 2015No Comments

H3: Using Experience Design To Change Our World

Water.
Its refreshing and yet precious.
In 2009, I stood on the border of Israel and Syria and realized that it could end a war and create peace. Today it is what is desperately needed in California to save our fragile source of fresh produce in the Unites States.

So often we take for granted or forget how much water we use and how important it is to our holistic well being. So that led me to an important question. What if we could track our water consumption linking it our health and happiness?  Could that make us more aware of our consumption patterns and get us to become more conscious of how fragile our supply is?

In a recent interview with Anouk Pappers from Cool Brands I was asked how I have used my craft in Experience Design to make the world a better place.

Using Interface, Industrial and Graphic Design I have developed an experience meant to make people aware of their personal water consumption patterns.The H3 Experience has just gone from paper to prototype : https://www.behance.net/gallery/12893513/H3-Mobile-Platform-Water-Bottle-System

This Mobile application is connected to the Internet of Things (#IoT) through a connected water bottle and now in progress an apple watch application which uses your physical activity as an indicator or when you need to rehydrate.

Related:

Speaking Engagments

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 Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

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+ ReadyToWear The Future Blog
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Talk: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

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#5Things
5Things

Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores spaceship earth on:
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