As I investigate, examine and explore how we design a destiny that works for 100% of humanity, the cultural and data signals are pointing us to an 2nd exquisite Art Deco age I am calling Aurora 21.

@font-face {font-family: 'SIFONN_PRO';src: url('https://joannapenabickley.com/wp-content/uploads/2021/01/SIFONN_PRO.woff') format('woff');}
March 15, 2021 Comments are off for this post.
As I investigate, examine and explore how we design a destiny that works for 100% of humanity, the cultural and data signals are pointing us to an 2nd exquisite Art Deco age I am calling Aurora 21.
In 2019, we are all in a race to 2020.
Generation Z has arrived, and they expect intelligently designed brand experiences. Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. In a recent C-suite study, 68 percent of C-suite executives expect their enterprise organizations to emphasize customer experience over products. During industry’s dance with disruption, Design has elevated itself at the new seat of power at the table and in the boardroom.
That seat comes with expectations that design will act as a conductor of a symphonic enterprise. Great design leaders share the same characteristics as conductors of an orchestra. Like Gustavo Dudamel or Alondra de la Parra’s ability to seat an inclusive band of musicians who bring to life a euphoric cacophony of sound that heals and inspires the soul, design leaders, have the ability to conduct the enterprise like a symphony to deliver intelligent brand experiences that matter for customers and our world. From the momentous design trends composing change at the scale of the cosmos to minuets found in crafting design systems, I will lay the foundation for the future of design.
This is a story about our global urban future, in which nearly three-fourths of the world’s population will live in cities by the end of this century. It’s also a story about America’s recent urban past, in which top down approaches to building cities have dramatically clashed with grassroots, “bottom up” approaches. by @jojobickley @DesignedBy_Us
Cognitive Experience Design reshapes the practice of design by uniting the disciplines human factors, ergonomics, industrial, information, interaction, interior design and architecture to use the internet of the things (connected devices) and artificial intelligence to invent systems, cities, services and products that reduce the time to make faster decisions and bolder breakthroughs.
#DoobieDesign: Whether you are #CraftingCannibus or #MakingMarijuana or #DesigningDoobies, the legal marijuana trade is the country’s fastest-growing industry. According to Arcview Market Research, Americans will spend around $11Billion. #Design2020 #UXDesign
The reality is if you are a design leader whose sitting on the side lines waiting for something to happen, the opportunities in the fourth industrial revolution will pass you by. The time to think, act and impact is now.
Today’s political landscape poses complex challenges to democracies on planet earth. Values, principals and beliefs are the intersection that public service, politics and design have long shared. #Design2020 by @jojobickley
There is no Planet B, there is only Planet A. Design leaders on spaceship earth are making designing for disasters a priority by stepping in with innovations for relief infrastructure that also have legs for everyday use.
The space industry has evolved from a governmental structure to a public-private cooperative structure. The newest generation of pioneers of the industry are in the midst of redesigning the frontiers of space. With forward leaning leaders looking towards interplanetary civilization, new space designers are actively building the technologies, tools, and human experiences. Space design is inspiring creativity and helping us think differently about ourselves and our future. By Joanna Peña-Bickley @jojobickley
Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience.
+ View Talks
+ Book A Date with Joanna
+ ReadyToWear The Future Blog
+ CognitiveExperience.design
+ DesignedByUs.org
Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.
+ View All Presentations
+ Videos
+ Articles
+ Post Digital