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Customer Pain Point
Customers feel uncertain when attempting to diagnose mechanical issues from in dash indicators. When they arrive at the service center, brand frustration grows with a lack of transparancy of diagnosis, price and time needed for repairs.
Technician Pain Points
Technicians are only as good as the data they have. e.g. telematics codes or mechanical failuers they have fixed before
Absent Data
Lack of access to past service records, weather and road conditions, aggregate repair patterns and technician tips pose as a barrier to getting the full picture of the health of a car.
Setting User Goals For The Product
Jane, a ford service technician, can diagnose a complex sensor or mechanical failure, get repair guidance from a community of techs and offer her customers transparency by being able to give real-time repair progress reports with one tap or voice command.
Selected Works
Amazon Echo & Alexa DevicesProduct Ecosystem Design
Citi BankProduct Design: Apple Watch App
General Motors OnStar GoProduct Ecosystem Design
The MatrixMobile Device & Voice Game Design
AWS IoT Things GraphEnterprise IoT Product Design
Earth SpeaksStrategy, Product + Conversation Design
Ford MobilityMobile & Internet of Things Design
Frontier CommunicationsBranding, Product Design, Advertising
Rémy MartinProduct Design, Mobile
Crypto JewsArt Exhibition
IBM iXBranding, Org & Product Design
H3Product Design, Mobile + Wearble Tech
Ford Service Tech Advisor AppMobile & Internet of Things Design
DusseBranding, Product Design, Advertising
Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience.
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Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.
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