The world's top wireless and internet companies, including
Nokia, Vodafone and Google, have agreed on a set of website development
guidelines for those of us who develop web sites that have a growing mobile
audience.

For the web designer, there are new design considerations.  Begin by sticking to the newest W3C, The Worldwide Web Consortium, standards.  Today the W3C released its official Best Practices For The Mobile Web.

For marketers of brands that have an under 35 audience it is imperative to create a site that can be navigated on smaller screens and tiny keypads.

The majority of all phones sold in the US have browsers. According to
researcher M:Metrics, 19 percent of cell phone users in the US use
there phone to browse the web. This number is predicted to quadruple by
2008.

The best method for interactive brands is creating a site that leverages the architecture and business logic of your existing site. It is the presentation layer that needs to be tailored to stay away from big graphics, pop ads and heavy animation. (i.e. mobile.yourURL.com)

After years of developing mobile applications, my best mobile sites have been designed so that content is "king". Prioritizing the content, seems to get the best long-term results. Content should appears right at the top of a cell phone screen, this allows users to avoid scrolling past multiple navigation links.

The new 60 guidelines also steer developers away from using cookies, which store information on the viewer's computer to help websites remember user preferences, enabling speedier navigation. Cookies do not work on the majority of cell phones operating systems.

For the mobile consumer keep the interface simple!