Take a financial mega brand, mix in branded content, a social network of Chefs and use a test market like Boston, what you get is Boston Dish.
I spearheaded the conceptualization and creation of this piece of creative marketing magic for this site for American Express. Take the social network of Chefs, allow them to give us their points of view in a editorial fashion and deliver a site that the user can get nuggets of NEWS YOU CAN USE. Pepper in offers from other like minded Amex merchants and integrated links to open table and what you get is interactive yumminess for foodie wannabes.
I do have to give blogger Jennifer Leuzzi (See Snack) a shout out -This site would not have launched had she not lent her expertise and opened up her little black book of chefs to make this whole thing happen. Special thanks to all my new friends Michael Schlow, Ken Oringer, Barbara Lynch and Honor Lyndon for giving us their points of view.