My childhood crush on Robert Downey Jr. drove my curiosity when I visited the Iron Man site this weekend. This is one of the best sites I have seen in years. (and not just because RDJ is still adorable) The right idea, no flash pre-loader, easy to find tickets, all the right moving parts and a place for comic book lovers to participate. Try the full screen version of this site. It made my heart go thump thump!
When you check out the "Fan Art" section think on how a consumer insight on comic book lovers drove this application. Comic lovers have spent hours sketching out their favorite heroes and villains. That function and contest is smart as it leverages something real fans been doing for years.