@font-face {font-family: 'SIFONN_PRO';src: url('https://joannapenabickley.com/wp-content/uploads/2021/01/SIFONN_PRO.woff') format('woff');}@font-face {font-family: 'IBMPlexSans-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-BoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-BoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLight.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLight.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Bold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Bold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Light.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Light.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Italic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Italic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-LightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-LightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Medium.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Medium.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Regular.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Regular.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ThinItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ThinItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-MediumItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-MediumItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Thin.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Thin.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Bold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Bold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-BoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-BoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Italic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Italic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLight.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLight.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Light.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Light.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Regular.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Regular.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-LightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-LightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Medium.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Medium.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-MediumItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-MediumItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Thin.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Thin.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ThinItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ThinItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'Sifonn-Basic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic.ttf') format('truetype');}@font-face {font-family: 'Sifonn-Basic-Outline';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic-Outline.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic-Outline.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic-Outline.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Bold.ttf') format('truetype');}
The Next Big Thing

ON: Firebrand’s Beta

gravatar
By Joanna Peña-Bickley
 · 
November 24, 2007
 · 
2 min read

Its official, Firebrand is in Beta. Thanks to Greg V at Crayon for the invite to test and frolic in the new multi-platform (web, tv and mobile) application. I have spent the weekend playing and admiring the design of the application. I must admit I was very skeptical that the public at large would seek out ads.  Sure, people in the advertising industry would jump
at the chance to watch a channel showing nothing but commercials. But
does the average person want to do the same? 

I now can see that this app could have many uses. The app also lets advertisers give a call to action that will allow you to click though to redeem a special offer, which is not that different from Direct Response (DR) marketing on the web today.  It could evolve to a powerful video platform that gives you instant gratification of a purchase.  Tie awareness to DR and that is pretty powerful.  At first glance It brought me back to my days at Organic in Chicago. Do you remember the days when AdCritic was not locked down and was a spring board for the first viral videos in 1.0?  Firebrand is a great app for our community.  This application has a great archive of some of Madison Avenue's best creative outputs.

Firebrand appears on TV every weeknight on the ION network.  While I still hold a level of skepticism that consumers at large will seek out ads -  I will hold my opinions until the initial ratings and traffic numbers are published.  I also struggle with their brand positioning.  Who are they talking to?  The marketer?  The vast set of consumers on the internet? (i.e. Gen Y)  or investors that have poured money in to the company?  How are they making money?  Which audience is giving them the best bang for their buck?

Putting on my marketers hat I ponder what will be Firebrand's angle for the Super Bowl's gallery of ads that will appear in what equates to the advertising world's Oscars.

Sign up for alerts at http://www.firebrand.com

http://beta.firebrand.com/player.swf

http://beta.firebrand.com/player.swf

http://beta.firebrand.com/player.swf

Tagged: Firebrand · Firebrand Beta · ION network
Comments

No Comments.

Leave a Reply or Thought

This site uses Akismet to reduce spam. Learn how your comment data is processed.

INSPIRING ORATOR

SPEAKER-2022

Joanna is regarded as a headline speaker at conferences, educational and professional organizations. Her subject matter expertise in tech, design, Ai and Web3 is customized to inspire and influence global audiences. 

+ View Talks | + Book Joanna To Speak
 
+ Ready-To-Wear The Future Blog
+ CognitiveExperience.design
+ DesignedByUs.org

 

FEATURED TALK: Generative design
GenerativeDesign-2022

Artificial intelligence (Ai) is the tool of the modern designers. Amidst the great global reset and an industrial revolution, Ai aided design unites science and art to make what is has been invariable complex and hard seem indistinguishable from magic.

+ Presentations | + Videos  | + Articles

PODCAST: Designed by
DesignedBy_Thumbnail_2022

DesignedBy.show invites you to meet the Scientists, Technologists, Engineers, Artists, Mathematicians, and Designers, building an inclusive future today. Join the audacious trailblazers transforming our world for the next 100 years.

CONNECT WITH JOANNA AND COMPANY AS SHE EXPLORES SPACESHIP EARTH

JoannaPenaBickley_Logo_White
Substance_logo-Large
LOGO-CXD
sensory6_white
DBU_Logo
twitter-1
instagram-1
facebook-1
youtube-1
Linktree44

Discover more from Joanna Peña-Bickley | JoannaPenaBickley.com

Subscribe now to keep reading and get access to the full archive.

Continue reading

Share via
Facebook
Twitter
LinkedIn
Mix
Pinterest
Tumblr
Skype
Buffer
Pocket
VKontakte
Parler
Xing
Reddit
Line
Flipboard
MySpace
Delicious
Amazon
Digg
Evernote
Blogger
LiveJournal
Baidu
MeWe
NewsVine
Yummly
Yahoo
WhatsApp
Viber
SMS
Telegram
Facebook Messenger
Like
Email
Print
Copy Link
Powered by Social Snap
Copy link
CopyCopied
Powered by Social Snap