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ON: Donuts That Dunk It

gravatar
 · 
April 21, 2008
 · 
1 min read

I cannot tell you if their donuts are better, but boy the design of this campaign is sweet!

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From the banner to the site everything felt fresh, warm and tasty!

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From the first click you are taken on what is close to a perfection!
Simple navigation, simply for everyone and reasons to come back for more.  I also love that they are inspiring organic and earned media with My Dunkin' - How I Keep America Running.

Visit the site today >>

ON: Donuts That Dunk It via @jpenabickley
Comments
Many times they are fresh finds that catch my eye. often PR firms ask for a review and or coverage. I typically pick ones that meet a basic standard. Do that inspire engagement or WOM with the consumer. I look for the insight, the idea then the expression or activation with its audience.
Feel free to send our finds as well.
How do you pick sites to write about? Is there a criteria (SEO friendly, flash-based, etc…)?
Many times they are fresh finds that catch my eye. often PR firms ask for a review and or coverage. I typically pick ones that meet a basic standard. Do that inspire engagement or WOM with the consumer. I look for the insight, the idea then the expression or activation with its audience.
Feel free to send our finds as well.
How do you pick sites to write about? Is there a criteria (SEO friendly, flash-based, etc…)?
How do you pick sites to write about? Is there a criteria (SEO friendly, flash-based, etc…)?

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