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Creativity

ON: Donuts That Dunk It

gravatar
By Joanna Peña-Bickley
 · 
April 21, 2008
 · 
1 min read

I cannot tell you if their donuts are better, but boy the design of this campaign is sweet!

Picture_4

From the banner to the site everything felt fresh, warm and tasty!

Picture_3

From the first click you are taken on what is close to a perfection!
Simple navigation, simply for everyone and reasons to come back for more.  I also love that they are inspiring organic and earned media with My Dunkin' - How I Keep America Running.

Visit the site today >>

Tagged: DD Card · Donuts Online · Dunkin Donuts · Dunkin Perks
Comments
Joanna Pena-Bickley
April 22, 2008 at 1:48 am
Many times they are fresh finds that catch my eye. often PR firms ask for a review and or coverage. I typically pick ones that meet a basic standard. Do that inspire engagement or WOM with the consumer. I look for the insight, the idea then the expression or activation with its audience.
Feel free to send our finds as well.
Reply
David
April 22, 2008 at 12:06 am
How do you pick sites to write about? Is there a criteria (SEO friendly, flash-based, etc…)?
Reply
Joanna Pena-Bickley
April 22, 2008 at 1:48 am
Many times they are fresh finds that catch my eye. often PR firms ask for a review and or coverage. I typically pick ones that meet a basic standard. Do that inspire engagement or WOM with the consumer. I look for the insight, the idea then the expression or activation with its audience.
Feel free to send our finds as well.
Reply
David
April 22, 2008 at 12:06 am
How do you pick sites to write about? Is there a criteria (SEO friendly, flash-based, etc…)?
Reply
David
April 22, 2008 at 12:06 am
How do you pick sites to write about? Is there a criteria (SEO friendly, flash-based, etc…)?
Reply

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