I really enjoyed the concept of the Diesel dating idea.
The peeps over @ Diesel really hung it all out there, riding the Web 2.0 ideas
a sale into social networking. It never hurts to put pretty people on a
site and mix in some quasi dating rituals combined with video, sassy content
and an option to email the beautiful people you're looking at.
Another smart angle was the ads. Like everyone else, Diesel features link to its ads. However, the ads
on this site are online ads. If you work in digital as a creative, you have to
appreciate that nod to the online space. Great Idea - Great Execution!